What is the strategy of ucb

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Reference no: EM132902572

UCB is part pharmaceuticals and part chemicals. It has some interesting MIS challenges presented in the case.

1. What is the strategy of UCB? What is the strategy of the MIS group within UCB? Do these two fit with each other? Why or why not.

2. As we discussed earlier in the semester, Google wants to help us find the truth. It began as a search engine. Like Facebook it made virtually all of its revenue from advertising....first from search and display ads, and now adding targeted ads.

Now Google is growing up. It has morphed into Alphabet. It says its mission is to manage the world's information. Is it fulfilling that mission?

3. What are Pro Forma Financial Statements? How do they relate to your business plan? Why do you need them? What do they tell you? Have any of you ever created or used a pro forma financial statement for another class or in your work? What do you remember about that?

Answer questions based off your knowledge of each question.

Reference no: EM132902572

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