What is the strategy and core competitive advantages

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Reference no: EM133322063

Come up with a new idea about a global company that wants to expand globally.

Highlight the business and how will you expand globally?

REQUIRED: What is the strategy and core competitive advantages for your company?

To expand globally, will you use the home replication, multi-domestic, global or transnational strategy and why?

2) Which organizational design will you choose and why (product, area, functional, customer, matrix)?

3a) If PRODUCT, Describe how you will manage your supply chain in terms of location, sourcing, manufacturing, and distribution? 3b) If SERVICE, what resources do you need and what utility will you be providing your customers? Describe your capacity, staffing needs, and location planning.

4) Discuss the 4-Ps (including which approach, Ethnocentric, Polycentric, Geocentric and Standardization vs Customization) in terms of marketing mix and product

5) What is the mode of entry for expansion and why (export/import, licensing/franchising, joint ventures/partnerships, green/brownfield, FPI/FDI/acquisitions)? Why did you choose?

Reference no: EM133322063

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