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Question: Write paper of 5-7 pages addressing the following:
Your final project for this class will be a strategic marketing plan.
Choose a brand that will be the focus of your project.
What is the state of the industry you are investigating?
Describe the industry in which the company operates.
Describe the state of the company within the industry.
A detailed description of the features of your product or service including how it solves the needs of your target market.
How would the marketing strategies differ for each in terms of driving consumer behavior? The response must be typed, single spaced, must be in times new roman.
Create a Marketing Plan of your own, not the one Apple Company has. Imagine that Apple Watch is your product, how will you create the following: A description of your target market
Should the Pepsi brand team continue to fund the Pepsi Refresh Project in 2011? Why or Why not? If the Pepsi team continues to fund Pepsi Refresh in 2011, what changes would you make to the program to better achieve the brand's objectives?
Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy
Explain customer-perceived value
Choose two articles from the Argosy Online Library (Articles Attached), one that addresses Market Choice Strategies and one that addresses Market Expansion.
Developing the New Brand You will be launching your new brand over the next 2 units. Because you have completed research on competitors.
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. Product, Place/Distribution, Promotion, and Price Strategies.
For the last 19 years, Mary has been depositing $500 in her savings account , which has earned 5% per year, compounded annually and is expected to continue paying that amount. how much will this account be worth at that time
Identify major opportunities available in digital realm. Test ideas, identify challenges, and requirements. Products to be implemented under the new digital vision.
Explain the relationship between sampling sizes and sampling errors. How does sampling error occur in survey research
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