Reference no: EM132159355
Magazine Advertising: This is a succinct description of a particular ad for this assignment. You must identify both the product/company AND where the advertisement appeared. Provide full citation.
(Find a print advertisement (preferably from a popular magazine well known by most of the population, provide full citation), and cite the source & identify the following points:)
1. WHAT is the stage of the life cycle of the company, product, or service,?
2. WHAT type of advertising does this represents (informative, persuasive, competitive) see traditional life cycle chart in course pack).
3. Describe the audience the magazine attempts to attract. Was this a good placement,y/n?WHY?
4. Do the ad's goals parallel the goals of the editorial content of the publication?
5. Based on the "Hierarchy of Effects" model, what stage does this ad represent? (ppt slide)
6. What level of Maslow's 'Hierarchy of Need" is represented in this advertisement?
7. What is the SWOT analysis in ad selected? (strength, weakness, opportunity, threats).
8. Is this an 'image' or a 'sales' driven advertising strategy?