What is the spinozan processing model

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1. Define the sleeper effect and give an example of how this might play out.

2. What is the Spinozan processing model?

3. What is the Elaboration Likelihood Model?

4. Essay: Develop a television advertising campaign for a series of reprints of classic novels. You choose a target group to whom your campaign should appeal (e.g., young adults, senior citizens, teenagers; you may specify a gender if you wish). Within that group, your campaign should appeal to a variety of types of people. Using your knowledge of attitudes, explain how you would set up commercials to appeal to different subsets (at least 3 subsets) of your target group. Your employers want a good return on their investment; the broader the appeal of each ad (that is, the fewer ads necessary to cover the target group), the better.

Reference no: EM131518901

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What is the spinozan processing model : Define the sleeper effect and give an example of how this might play out. What is the Spinozan processing model
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