What is the source of starbucks'' competitive advantage

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Reference no: EM1381695

This is a group project and I chose #3. I will only need about 3 slides for this part. I posted the whole assignment to clarify the whole project.
Read the "Howard Schultz and Starbucks Coffee Company" case study in the textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide and reference slide) that addresses the following questions:

In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States?

Was Schultz's strategy a blue ocean strategy? A red ocean strategy? Elaborate on your decision.

What were the critical drivers of Starbucks' success?

What is the source of Starbucks' competitive advantage? Is it sustainable? What should the company do (or not do) next to enhance/maintain its position in the market at the time the case was written?

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines

Reference no: EM1381695

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