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What is the size of the selected market

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Reference no: EM133674861

Company name: Hardandgergutane -Expanding in the UK

  • Make up an analysis of the market competition in the selected host country. Include relevant information about the main competitors, their market share and their products and services. Are there competitors that deliver similar products/services as your selected company? What could be the competitive advantage of your selected company in the selected market?
  • What is the size of the selected market? Do you recommend to target the "full" market or would it be better to target a smaller niche of the market in the host country?
  • How will you organize the company's new operations abroad?
  • Will you export, or do you suggest a greenfield, a partnership, an acquisition or another type of presence in the foreign market?
  • Use assumptions and make up a budget (revenue and expenses) for the company's operations in the host country for the first 4 years.

In addition to the textbooks it is expected that you dig out relevant information on the web as well as information about the company's financial resources and other information from the company and the selected market.

Reference no: EM133674861

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