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What is the size of customer base

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Reference no: EM132945449

Subject: Business - Other

Course: HBS 1504 Renewable Energy:

  • What is the size of your customer base and what can they spend on your idea?
  • Is your customer base growing or shrinking?
  • Do youur customers have any significant clustering around geography, demographic segments, purchasing channels or sensitivity to price?
  • What is the profile of your customers such as age, income, education or any other significant factor that you discovered?
  • Do the customers have knowledge of costs and what is their perception of value and fairness of price?
  • Are there any cases of the Alignment Paradox in your industry?
  • Were there any cases where the value proposition was diminished or marginalized because of pricing strategy or scarcity?
  • What would be your customer's switching costs? 

Reference no: EM132945449

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