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Assignment:
Read this 3. Client: McDonald's Canada
Campaign: "Cabarets"
Agency: Cossette
1. What is the marketing team trying to achieve for the company?
2. Integrated Marketing Communication Objective(s): What is the advertisement trying to achieve with its target audience?
3. Positioning Strategy and Positioning Statement. The guiding statement that provides direction for creative concepts, communication initiatives, activities and plans.
4. What Is The Single Most Persuasive Message We Can Convey? What's the single most persuasive or most distinctive 'message' that should be integrated throughout each and every tactic, medium, activity and plan? Key Benefit/ Promise/ Reason to Believe?
5. Brand Character: If you had to describe your brand as a personality, what words would you use? Descriptive words, Creative Strategy include tone, style, appeal.
Describe the recommended marketing strategies to be utilized in the marketing plan. Define the company's short term promotional goals and objectives.
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