What is the significance of the study in the marketing

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Reference no: EM133307064

Assignment: The following this guide questions for each journal article:

Question:

1. What do you think is the research problem and how do you think this was addressed throughout the study?

2. What is the significance of the study in the marketing discipline?

3. Does the study has a framework? If yes, what framework was used in the study? if there is none, why do you think there is no framework presented in the study? (Give your own thoughts).

4. Data Collection Methods and Analysis used in the study?

5. What is the summary of the results?

6. Give three (3) major points of agreement?

7. Give three (3) major points of disagreement.

Reference no: EM133307064

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