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Suppose that Tommy Hilfiger's marginal cost of a jacket is $100 and at one of the firm's shops, total fixed cost is $ 2000 a day. The profit-maximizing number of jackets sold in this shop is 20 a day. Then the shops nearby start to advertise their jackets. The Tommy Hilfiger shop now spends $ 2000 a day advertising its jackets, and its profit-maximizing number of jackets sold jumps to 50 a day.
a. What is this shop's average total cost of a jacket sold before the advertising begins?
b. What is this shop's average total cost of a jacket sold after the advertising begins?
c. Can you say what happens to the price of a Tommy Hilfiger jacket? Why or why not?
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Amalgamated Popcorn, Inc. is a fairly small firm selling bags of flavored gourmet popcorn in a popular mall. As shop owner and operator, you have observed that your daily sales tend to follow a pattern that can be stated as: QP = 500 - 100PP + 1.2..
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