What is the route to market strategy of kellogs

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Reference no: EM133518136

Assignment:

Based on the Kellogs case:

What's the route to market (RTM) strategy of kellogs?
How can the current RTM strategy of kellogs help in achieving its business objectives?
What are the benefits of Kellogs handing over the logistical side to TDG (distributor)?
If Kellogs will market a low cost cereal product to target SEC DE consumers and tap in the sari sari store channel, what will be an additional RTM strategy that they need to deploy to enter this channel and penetrate these consumers.

Reference no: EM133518136

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