Reference no: EM132888692

Read the Case study and answer the following questions-

Carla Grubb was hired at Abercrombie & Fitch for what she believed was a job on the sales floor. Instead, she found herself dusting, cleaning windows, and vacuuming the store. "I was always doing cleaning- they said I was a good window washer," said Ms. Grubb who happens to be black. "I should have received the same treatment as everyone else. It made me feel bad. No one should be judged by the colour of their skin." The EEOC (Equal employment opportunity commission) agreed with Grubb and filed suit against Abercrombie & Fitch for recruiting employees based on an image the company wanted to project and staffing their stores with sales people who were overwhelmingly white and athletic, just like their advertising and in-store photos. Minority applicants found themselves hired only to do low visibility and back-of-the-store jobs like stocking and cleaning up, often after retail hours. The company was also found to have refused to hire minority students with impressive work and school records. The percentage of minority managers at Abercrombie stores was far below industry averages.

Abercrombie settled the suit to the tune of $50 million. They didn't admit any guilt, but did agree to do a better job of hiring and promoting minorities and depicting more minorities in their advertisements and catalogues.

Questions:

1. Take a look at the Abercrombie & Fitch Web site (www.abercrombie.com)  What evidence do you see that they are making progress toward their diversity goals?

2. What is the role played by cultural diversity in Human resource Management?