What is the role of the buying center at trek

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Reference no: EM132300804

What is the role of the buying center at Trek?

Who is likely to comprise the buying center in the decision to select a new supplier at Trek?

What selection criteria does Trek utilize when it selects a new supplier or evaluate an existing supplier?

How has Trek's interest in the environmental impact of its business influenced its organizational buying process?

Reference no: EM132300804

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