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Assignment:
As exemplified by the Marriot data breach scandal, discuss how Data Security and Privacy are key issues for customer centric companies, what is the role of regulations such as the GDPR in this matter and how they might impact the IDIC process.
List and briefly explain the eleven steps in the marketing research process? Which parts of the research process ensure that the sample is representative and that the results are accurate?
You have decided to open your own practice - you now need to gain start-up funding. Picture yourself in-front of a group of investors or your local banker.
Provide your recommendations for betterment of the same.
What are some specific software tools that you would recommend to measure KPIs? What is your rationale behind those recommendations?
The primary aim of this assignment is to explore your capacity to analyse the marketing strategies and marketing processes of real organisations and determine.
Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides. Market growth potential and competitive analysis
Take a trip to a local supermarket where you are certain to find multiple brands of canned fruits and vegetables.
You Need to find an article which discusses a strategic move by a company in a foreign market and post it on the course's assignment box
A group of potential investors have been identified and are scheduled to receive a formal presentation on your developed marketing strategy.
Describe the relationship between business level strategy and value chain activities. How do disruptive.
The overall aim of the assessment is to show that you understand how psychological (from within), sociological (from society) and marketer controlled (marketing mix) factors combine to influence purchase behaviour and decisions.
Reflect on the marketing strategies used by Nike and Samsung. Analyze their marketing strategies. What mistakes or failures helped them succeed?
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