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What is the role of licensing

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Bravo's team is currently juggling a lot of things, including multiple brands (e.g., London, Blue and Black), multiple collections (e.g., womenswear, menswear), multiple channels (e.g., wholesale, retail). What is the role of these elements in Burberry's overall business model? For example, what is the role of each of the sub-brands? What is the role of company-owned stores? What is the role of licensing?

Bravo's team has managed to elevate the overall status of the Burberry brand. How has it managed to accomplish this?

Reference no: EM133151293

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