What is the role of customer data in the field of crm

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Question: What is the role of customer data in the field of CRM? How can you describe the concept of "customer data". What types of customer data can companies use ? What are the possible results of using customer data effectively? In which ways can organizations collect customer data ? Examine the examples of Pegasus and IKEA in terms of collecting and using customer data.

Reference no: EM133312964

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