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1. What is the role of CLV in relationship marketing?
2. Discuss the differences between operational and analytical CRM and how they make use of the customer database.
3. Explain the steps in the Peppers and Rogers model of CRM and the importance of the customer database in the process.
What are some of the greatest changes to the marketing communications industry over the last 5-10 years.
1. find a recent news article about an organization that changed its marketing strategy. what were the reasons for
Discuss how marketers achieve repositioning and give examples to support your major points.
Describe Zappos' market offering. What is Zappos' value proposition? How does it relate to its market offering? How does Zappos build king-term customer relationships
marketing executive
1.what is the role of the marketing function in business? in 200 to 250 words explain the role of the marketing
Compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response.
Discuss global issues in services marketing. The United States has become the world's largest exporter of services. Although competition is keen.
Create the Value: Market Segmentation Analysis and a Value Proposition, What features are offered that make the customer feel good
Analyze Net Marketing Contribution in the Late Growth Stage and Analyze Net Marketing Contribution in the Introductory Stage
How can marketers use consumer information for better targeted marketing, and why is it important to understand consumer demographics?
Imagine that you developed an 8-item self-report measure of hypochondriacal tendencies. Tell how you would examine the test-retest reliability.
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