What is the roi of your advertising investment

Reference no: EM131729014

Assume for the moment that Powerade has sales of $.9B per year with advertising spending of $100M per year, & that both values have been relatively constant over time. If your goal is to increase sales of Powerade by 4%, how much will advertising need to increase in dollars? What is the ROI of your advertising investment that you recommended in the prior question?

Reference no: EM131729014

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