What is the return on investment of the loyalty program

Reference no: EM133665269

Problem: One of the recurring questions Jörgensten faces is "What is the return on investment of the loyalty program?" Using the data blocks labeled ("No Loyalty Program"), what answer (or answers) would you give to that question? Notice that your answer might vary, depending on the time horizon considered. Use a 15% discount rate and explain your choices.

Reference no: EM133665269

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