What is the return on investment

Reference no: EM133650454

Question

A beer company called BestBeer Inc. spent $5M to purchase an ad slot during the Superbowl. The production of the ads cost another $1M. The marketing analytics team evaluated the incremental sales attributed to the Superbowl ad at $12M. What is the return on investment (ROI) for this ad investment (including production and showing)?

Reference no: EM133650454

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