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What is the return on advertising spend

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Reference no: EM133217246

You run an e-commerce store selling shoes, which means that your ultimate goal is sales. You have the following information from your last advertising campaign on Google Ads:

Total campaign cost: $4,500

Reach: 25,000

Impressions: 42,000

Number of Clicks: 900

Number of Sessions: 1200

Number of transactions: 150

Average transaction value: $85

Average frequency of purchase per year: 3

Average number of years customers stay with you: 2

Existing customers at the beginning of the year: 2,000

New customers from the campaign: 120

What is the Return on Advertising Spend?

Reference no: EM133217246

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