What is the retailing concept

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1. What particular risks do marketing managers have to take into account when pricing their products or services in international markets? How can they defend against such risks?

2. What is the retailing concept? Identify and explain the 4 key aspects and their effect on the retailing strategy. Apply to a specific retailer of your choice that practices intensive distribution.

3. When Norma Rae agreed to sign up with the union, Reuben said, “You’re the fish I wanted to hook” (Asseyev & Rose, 1979). Why was Norma Rae so important to the organizing campaign?

What is the current state of J. P. Stevens and the plant portrayed in the film?

Reference no: EM132223377

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