What is the retail shopping experience for consumers

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Reference no: EM133573656

Assignment:

With wearable tech devices, people will be able to walk into a store and have personalized notifications sent to them based on exact geo-targeting and previous shopping habits. This will create an extremely personal buying experience while also forcing marketers to tailor messages to the individual rather than a group. Consider the impact of wearable tech devices on E-Commerce

(a) From the perspective of the Retailer?

(b) From the perspective of the Shopper? What's the business marketing/sales strategy for retailers? What's the retail shopping experience for consumers?

Reference no: EM133573656

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