What is the research topic

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Reference no: EM132267995

Article- Customer Surveys Are No Substitute for Actually Talking to Customers by Graham Kenny.

Assignment

Please read the article - Customer Surveys Are No Substitute for Actually Talking to Customers - and then write an essay. The following table lists the items you may want to cover in the essay.

Item What It is Evaluation Research topic

* What is the research topic?

* Is it important and relevant? Concept & Definition

* What is (are) the major concept(s)

* Are the definitions clear and accurate?

* Do the definitions make sense to you? Sampling

* Is there a sampling frame?

* What sampling method? Or how is it done?

* Sample size enough?

* Sampling frame okay?

* Sample representative? Measurement

* How they measure the major variables?

* Is the measure reliable?

* Is the measure valid? Conclusion

* Making sense to you?

Reference no: EM132267995

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