What is the relationship between creativity and expertise

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Assignment:

1. What are the steps to innovation in simple terms?

2. Victor Mills and Art Fry are employees who exemplify all but which of the following?

3. What is the relationship between creativity and expertise?

4. What is a key difference between sustaining (incremental) and disruptive innovations?

5. A manager wants to foster creativity and innovation on her team. Which of these ideas is likely to help her do that?

6. What was the genius marketing idea for 3M post-it notes?

7. Where is the creativity in Arm & Hammer baking soda?

8. In the 1950s, the Procter & Gamble CEO's most profitable idea was a creative way of setting the company's brand identity for American households. What did he create?

9. Play Doh was a product that was created from wallpaper cleaner by a relative of the Kutol family who used it in her nursery school classroom for the kids to make Christmas ornaments, an idea she heard from other teachers. What does this demonstrate about the origins of creative product ideas? (Choose 2 Answers!)

a. Our textbook's author, Frank Rothaermel, writes that "innovation is a novel and useful idea that is successfully implemented. What is he ironically missing in his definition?

b. Rothaermel's definition of innovation (and Venn diagram) includes what other concept from the academic literature?

Reference no: EM133277556

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