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What is the recommended introductory price of product

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Reference no: EM133216656

We chose the product Tim Hortons pizza bite.

  1. Explain your pricing objective (Chpt 13 Section 13-2a) and why you selected this objective (Profit Oriented vs Sales Oriented vs Status Quo).
  2. What is the recommended introductory price of your product? Justify why you selected this price. What did you consider, what research did you do, what was important to understand about the market and customer in order to come up with this price?
  3. Do you consider your pricing strategy Penetration Pricing, Status Quo or a Price Skimming approach (Chpt 13 Section 13-2c). Explain what the strategy is that you selected and why you selected that approach.

Reference no: EM133216656

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