What is the rationale behind their arguments

Reference no: EM133421875

Read the Journal of Consumer Research article called "Tweets We Like Aren't Alike: Time of Day Affects Engagement with Vice and Virtue Tweets," and answer the following questions (1 points each).

1. What is the core argument/prediction? What are the IV(s) and DV(s)?

2. What is the rationale behind their arguments?

3. What consumer behavior theories/concepts do the authors use to back up their predictions?

4. What are the managerial implications of the findings?

Reference no: EM133421875

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