What is the purpose of this writing

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Reference no: EM133698722

Question: You receive the following email from your office manager about a new initiative that will be implemented by your employer: Attention Staff, We need your help! After analyzing the data obtained from our yearly client-satisfaction survey, we determined a need to work towards improving our relationships with clients. The goal of this initiative is to improve the overall satisfaction of our clients and foster an atmosphere of trust and confidence within the organization. As you are aware, the vision of this company is: "To provide quality services to every client through practice, education, and research." According to the data collected on the survey, only 74% of our clients felt that they received quality service at our facility. Furthermore, 19% of our clients reported that they felt that the institution lacked professionalism. In order to ensure that we are aligning our practices with our vision, we will implement the following practices as non-negotiables at the facility effective immediately: Satisfaction surveys will be provided for clients to complete upon exiting the facility. Suggestion boxes will be prominently displayed for clients and employees to offer ideas to improve relations. All employees will finish a 2-hour, yearly workshop to foster professionalism in the workplace. Upon completion of the course, each employee will be rewarded a $25.00 Visa gift card. Yearly evaluation criteria will now include a component for professionalism in the workplace. Optional future professional development activities will be available to help employees feel confident in fulfilling the requirements of this initiative moving forward. We are excited to start this new initiative and improve relations with our clients. We will discuss this in depth at our next staff meeting. Please come prepared with any questions, comments, concerns, and suggestions. We look forward to hearing from you. Sincerely, The Management Team 1. What is the purpose of this writing? 2. What strategies does the author use to persuade the readers to embrace the company's new initiative?

Reference no: EM133698722

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