Reference no: EM133419234

Assignment:

Use gerber's cereal box for this assignment.

Use ms power point for this assignment

Description of the chosen product packaging and target market.

• Provide the description of the chosen product packaging (what does it look like) and explain the main purpose of the packaging of the chosen product.
• Describe the target market of the chosen product by providing a description of all four bases- demographic, geographic, psychographic, and behavioral description.
• Identify what components of the packaging attract target customers to the product.
• Identify and explain the issues in the current packaging design.

Description of the new packaging idea.

• Provide a minimum of three reasons for redesigning this packaging.
• What is the purpose of the new packaging: to protect or to prevent the product from spoiling, to get noticed on the store shelf, to make it more functional, to communicate a new purpose or to make it more sustainable?
• Describe the new/modified packaging design that you think will be effective. This should be in writing and include a prototype that supports your description. For example, you could use a tool such as PackHelp https://packhelp.com/box-design-software/ to find an appropriate image.
• Describe if the target market for the package has changed. Why or why not?
• Describe how the new packaging will impact the environment and any considerations that you feel should be considered in the material and in disposal.