Reference no: EM133482023
Assignment
A strategic management plan for an organization from the point of view as if you are the CEO/ Managing Director/ or Owner of the company. Existing company (international or domestic)
Based on your choice above, you will develop a strategic management plan for the company.
I. Introduction and overview of your company or organization.
i. What are its vision and mission statements?
ii. Do you think these statements are a good fit for the organization?
iii. What would you change or modify these statements to fit the current situation or circumstances?
iv. If you discover that the organization do not have vision or mission statements, how would you write them?
II. What is the purpose of the business?
i. Why is this business doing what it does?
ii. How is it fulfilling the needs and wants of its customers?
iii. What would you change, or think would make the business better serve its customers?
III. What type of external assessment does this company/organization currently perform?
i. Perform an EFE Matrix using CPM to find out its opportunities and threats.
ii. What type of knowledge or information did you gain from this external assessment?
IV. What type of internal assessment does this company/organization currently perform?
i. Perform an IFE Matrix using SWOT or PEST analysis to find out its strengths and weaknesses.
ii. What type of knowledge or information did you gain from this internal assessment?
V. Based on your own valuation, what type of long-term objectives would you set and what type of alternative strategic action would you take for the company? Using Porter's Five Generic Strategies, which type would you choose to pursue and why?
VI. Which Phase II of the Strategy-Formulation Framework would you use and develop specific strategic actions to take?
VII. Based on your specific strategic actions, what would be SOME of the management and operations issues/concerns regarding financial, physical, human, and technology resources?
VIII. Discuss each topical issue which may be affected by these strategies (if any) such as marketing, finance, accounting, R&D, and information technology.
IX. How would you device the strategy review, evaluation, and control mechanisms for the strategic management plan?
X. How would you nurture an environment of business ethics, social responsibility, and environmental sustainability for the company or organization?
XI. In conclusion, why should a strategic management plan be developed and how does it help in the growth and sustainability of a business?