What is the purpose of the article

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Reference no: EM13990458

Access the GCU Library and select an article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500-750 words, summarize the article, addressing the following questions: What is the purpose of the article? What is the thesis of the article? What are the key points/facts presented in the article? What are the conclusions and recommendations? Is the article useful? Why or how? Is the article well-written and easy to understand? What is your assessment of the article? Would you recommend it to others? Why?

Reference no: EM13990458

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