What is the purpose of strategic planning

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Reference no: EM133017885

1. What is the purpose of strategic planning?

2. How does marketing play a key role in the company's strategic planning?

3. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service or organization, what does the method is called?

4. One traditional depiction of marketing activities is in terms of the marketing mix of four P's. What are those four P's?

5. What is marketing planning process?

6.Provide a brief outline of 'Marketing Management' and the five steps involved in the process.

7. Explain the 'Marketing Mix' and outline the four P's.

Reference no: EM133017885

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