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1. What potential issues could a business encounter if the marketing team has not adequately researched and constructed marketing strategies that incorporate product-marketing strategies, cash-flow and income projections? How much emphasis must be on income projections? Could these projections alter the proposed marketing strategies?
2. What is the purpose of a strategic marketing plan? What basic components must be included in a marketing plan?
Given your business idea, discuss what scenarios you want for the enterprise that will give investors and you the greatest return. Franchising? Buyout? Diversification? IPO? Merger?
Describe what effective leadership means to you. Who determines a leaders effectiveness? Provide details and examples to support your thoughts.
A supermarket is interested in determining its image. Cashiers drop a short questionnaire into the grocery bag of each customer prior to bagging the groceries.
Although very different in style and personality, Jack Welsh, Warren Buffett, and Richard Branson have imprinted their corporate management philosophies and guiding logics on their respective enterprises. Do all highly diversified enterprises need su..
In the final project plan is where you will integrate the information you gathered in the prior three challenges into a single project plan.
For each of the (6) TQ principles write at least one sentence regarding how that principle is demonstrated in the organizational practices and employee behaviors of Gerber.
As a project manager, how could you ensure that your project estimates do not put you and the project client/sponsor at political odds?
Discuss conduct and ethics codes, including the value of each, and consider the potential need for sanctions in each.
Assuming that Ambit is a willing acquisition target and alliance partner, what are two factors that Pfizer should consider while choosing whether to acquire Ambit or collaborate with it?
In what way have the founders of Teespring demonstrated creative and innovative leadership?
Dunkin' without the donuts? What is the essence of a company when its signature product is not even desirable in an international setting? Read the article about Boston-based Dunkin' Donuts and other fast foods chains' international expansion and com..
The textbook author asserts that creating a culture for quality and performance excellence is not rocket science. Some students describe organizations and managers where they work that do have a culture for quality and performance excellence, but too..
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