What is the purpose of projective test

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You have been asked to investigate college students’ attitudes toward and usage of various social media, as well as their thoughts about the use of social media for marketing purposes. What type of qualitative research technique would you use, and would it be appropriate to combine multiple techniques?

What is the purpose of a projective test? What major factors should be considered in using a projective technique?

Reference no: EM132161816

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