What is the purpose of packaging

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Discussion 1: What is the purpose of packaging? What is the packaging trying to convey? What will it look like? Will the package create a desire for the consumer? Will the package hold the product in place? As we discussed in week 1, packaging can be separated into the structural part of the package and the graphics on the package. This week we focus on the structural form of the package. This includes the material that is used to make the package as well as the shape and size of the package.

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Reference no: EM132669547

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