What is the purpose of mobile advertising

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Reference no: EM133283032

Emerging Technologies Discussion Questions -

Question 1: What information on the competitive landscape should be included in a business plan? What frameworks would you use? What information on the key venture risks should be included in a business plan? Is it important for the business plan to be pessimistic or optimistic in regard to these risks?

Question 2: A number of software development methodologies exist to encourage rapid design and implementation (e.g., agile software development, extreme programming, etc.). Select two of these methodologies and compare and contrast the specific product design and development processes each is attempting to address and improve.

Question 3: With the explosion of mobile handsets worldwide, many marketing and advertising firms are looking at how to take advantage of the ubiquity of a communications device carried everywhere. Describe why marketers view the mobile handset as such a valuable marketing platform. What types of mobile advertising challenges do you foresee arising?

Question 4: Describe the investment philosophy of a corporate venture capital firm such as Intel Capital, SAP Ventures, Eli Lilly, Google Ventures, Dow Corporate Venture Capital, or General Electric (GE) Equity. How are they synergistic with their parent companies' strategic direction?

Question 5: What is the purpose of mobile advertising? What are the characteristics of mobile advertising? Hoe effective is mobile advertising?

Reference no: EM133283032

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