What is the purpose of market segmentation

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Reference no: EM132302107

1. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?

2. Describe the forces in the marketing environment that affect an organization’s marketing decisions.

3. What is a marketing plan, and what are its major components?

4. What new information technologies are changing the ways that marketers keep track of business trends and customers?

Reference no: EM132302107

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