What is the purpose of environmental scanning

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Reference no: EM132846546 , Length: Word count:- 250

Discussion 1: What is the purpose of environmental scanning? Give an example.

Discussion 2: Explain how consumers' buying habits may change during a recessionary period.

Discussion 3: Give three examples of how technology has benefited marketers. Also, give examples of how firms have been hurt because they did not keep up with the changes in technology.

250 Words

Reference no: EM132846546

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