Reference no: EM131265984
Discuss the external environment of marketing and explain how it affects a firm. The external marketing environment consists of social, demographic, economic, technological, political and legal, and competitive variables. Marketers generally cannot control the elements of the external environment. Instead, they must understand how the external environment is changing and the impact of that change on the target market. Then marketing managers can create a marketing mix to effectively meet the needs of target customers.
1. What is the purpose of environmental scanning? Give an example.
2. Form six teams and make each one responsible for one of the uncontrollable elements in the marketing environment. Your boss, the company president, has asked each team to provide one-year and five-year forecasts of the major trends the firm will face. The firm is in the telecommunications equipment industry. It has no plans to become a telecommunications service provider like, for example, Verizon and AT&T. Each team should use the library, the Internet, and other data sources to make its forecasts.
Each team member should examine a minimum of one data source. The team members should then pool their data and prepare a recommendation. A spokesperson for each team should present the findings to the class.
|
Calculate the frequency of emf in the armature coils
: A 6-pole, wave-connected dc armature has 300 conductors and runs at 1200 rpm. The emf generated is 600 V. Find the useful flux/pole.
|
|
Does method have a societal marketing orientation
: Does Method have a societal marketing orientation, or is it just a marketoriented company that integrates a number of environmental practices into its operations? Explain.
|
|
Power-sizing exponent for a centrifugal blower
: White County, a neighbor, is considering buying a similar blower with a capacity of 15,000 cubic feet in 2007. Estimate the cost for the blower. The power-sizing exponent for a centrifugal blower is 0.59.
|
|
What simple gene pay on the loan
: Gene Milton borrowed a sum of $5000 from his uncle Ben and after three years paid a sum of $5000 and paid another $1000 after 4years to pay off the loan. What simple Gene pay on the loan?
|
|
What is the purpose of environmental scanning
: Discuss the external environment of marketing and explain how it affects a firm. - What is the purpose of environmental scanning?
|
|
Write down the equation and identify the components
: What happened to ex ante versus ex post real interest rates during this period? What is the Fisher Equation? Write down the equation and identify the components. Use the Fisher equation to support your answer.
|
|
Liquidity of government bonds
: In the 2010, the U.S. government ran a budget deficit. It issued a large quantity of bonds. How would this program affect the bond market price, yield, and quantity of bonds? How might it affect the liquidity of government bonds?
|
|
Calculate the rms value of armature currents needed
: . A three-phase ac linear motor has armature winding wavelength of 30 cm. The supply currents have a frequency of 75 Hz.
|
|
Tasks in the hybrid model
: Create a progress note* that captures the ABCs of assessment-affective, behavioral, and cognitive-from the scenario created in Part One -
|