Reference no: EM131261881
Discuss the external environment of marketing and explain how it affects a firm. The external marketing environment consists of social, demographic, economic, technological, political and legal, and competitive variables. Marketers generally cannot control the elements of the external environment.
Instead, they must understand how the external environment is changing and the impact of that change on the target market. Then marketing managers can create a marketing mix to effectively meet the needs of target customers.
1. What is the purpose of environmental scanning? Give an example.
2. Form six teams and make each one responsible for one of the uncontrollable elements in the marketing environment. Your boss, the company president, has asked each team to provide one-year and five-year forecasts of the major trends the firm will face. The firm is in the telecommunications equipment industry.
It has no plans to become a telecommunications service provider like, for example, Verizon and AT&T. Each team should use the library, the Internet, and other data sources to make its forecasts. Each team member should examine a minimum of one data source. The team members should then pool their data and prepare a recommendation. A spokesperson for each team should present the findings to the class.
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Factors that influence the purchase behavior process
: Describe the decision-making process that customers go through when purchasing your company's product or service.
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Determine the minimum stopband attenuation
: Choose the sample at ωc equal to 0.5, and use the naive design method to compute h(n). Determine the minimum stopband attenuation.
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Explain three reasons that you believe socio-dramatic play
: Then, explain three reasons that you believe socio-dramatic play is integral in quality early childhood programs and what early childhood professionals can do to ensure that children are involved in quality socio-dramatic play.
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Design a minimum-order linear-phase fir filter
: Design a minimum-order linear-phase FIR filter, using the Parks-McClellan algorithm, to satisfy the requirements given in Figure P7.5. Provide a plot of the amplitude response with grid-lines as shown in Figure P7.5.
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What is the purpose of environmental scanning
: What is the purpose of environmental scanning? Give an example. - Create a marketing mix to effectively meet the needs of target customers.
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Determine the difference equation of the resonator
: We want to design a digital resonator with the following requirements: a 3 dB bandwidth of 0.05 rad, a resonant frequency of 0.375 cycles/sam, and zeros at z = 1 and z = -1. Using trial-and-error approach, determine the difference equation of the ..
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Discuss the main reasons why abuse of seniors is recognized
: Discuss main reasons why abuse of seniors is recognized yet usually goes unreported. Next, suggest one action that citizens or family members could take to reduce elder abuse. Provide a rationale to support your response.
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Find the system function in a rational function form
: Determine the system function in a rational function form. Plot the magnitude response, the log-magnitude response in dB, the group-delay, and the impulse response of the filter.
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Explain the key challenge that the investigator may confront
: Next, determine the key challenges that the investigator may confront while investigating the abuse you selected. Suggest one strategy geared toward mitigating the challenges you determined.
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