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What is the purpose of a swot analysis

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Reference no: EM131224990

What is the purpose of a SWOT analysis?  How might it contribute to strategy formulation at the functional-level?

Please focus your response on the theory presented in the textbook, NOT your personal opinion.

You should avoid posts starting with "I think, I guess, I like". Show your argument, provide data or an example, and explain it. 

Reference no: EM131224990

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