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What is the purpose of a positioning statement

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Reference no: EM132991414

Question - Advertising Management Answer approximately one page; write it in your own words

1. A successful client-agency relationship is a two-way street. Describe the shortcomings that may lead to the deterioration of this relationship that may prompt the client to switch agency.

2. What is product positioning and what is the purpose of a positioning statement? Explain it in your own words by providing examples.

Reference no: EM132991414

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