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What is the purpose of a marketing plan

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Reference no: EM133177665

1. What is the purpose of a marketing plan?

2. What is the relevancy of environmental factors to an annual marketing plan?

3. Why is the destination of market potential so important?

4. How should market segments and targets be described in a marketing plan?

5. Should marketing objectives be described in quantitative terms? why or why nor?

6. What is the relationship, if any, between marketing strategies and marketing objectives?

7. Is marketing control really necessary in a marketing plan, or is it an optional managerial exercise?

Reference no: EM133177665

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