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Genetic testing has been conducted by some employers-and some without permission from the employee/applicant. This became a legal issue in May 2004 when a major verdict was rendered involving Burlington Northern Santa Fe Corporation and the U.S. government, becoming the first case based upon DNA discrimination in the workplace.
Select and analyze an article on this case. What is the purpose of a firm testing DNA? Give your opinion of whether this is ethical or legal? Do you agree or disagree with it? Can it sometimes be justified? There is also a privacy issue here given that the employee/applicant does not know the extent of the testing being done. Is genetic testing acceptable if permission is granted by the applicant? What are the long-term workplace and societal consequences if DNA employment testing becomes commonplace? Why?
Read the Human Genetics Commission Report,Inside Information on the List of Conclusions and Recommendations. Write a summary of the recommendations using the given template. Select two of the recommendations and discuss how they can be applied to the workplace and employment genetic testing. Write one additional recommendation and explain why you think it should be included.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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