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Discussion Post: Marketing & Smartphones
For this discussion you will search for relevant research, news articles, or opinion pieces about the use of Smartphones in marketing, their applications to consumer behavior, examples of application in consumer behavior, etc. I am leaving this wide open for you to find something regarding the 1) Smartphones, and 2) Consumer Behavior (I would love to see everyone with something different, such as mobile marketing, apps, etc.). I want you to use reputable sources (they don't have to be from JOSTR, but SHOULD NOT BE FROM Wikipedia-this is never an acceptable source) and something you are interested in to address the following points:
I. What is the article, give a brief synopsis, and discuss whether you agree with the approach/findings/etc. Make sure to include the link or location of your article so others can read it if they wish.
II. What is the publication date of your article, and how might this affect the findings (i.e. something I show you from 2000 and something from 2016 would be very different).
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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