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Reference no: EM132814079

Competitor Analysis

Instructions: Prepare a written document answering the questions below. Make sure your final document is a Professional Business Document conveying clear, concise, relevant and understandable information.

Assume you are writing for the Board of Director.

How you organize your document will also be important.

Choose one of your Capstone competitors. Provide a detailed analysis of the competitor:

1. Give a short description of their current strategic position -- products, segments, plants, capital structure, source of competitive advantage, etc. Consider their product line from a "consumer reports" standpoint.

What can you say about their plan and capital structure? what do you believe is the source of their competitive advantage?

2. Assess their current opportunities and threats. Given the segments they have settled upon, how big could their sales volume get? What is the profit potential? Can they maintain a competitive advantage?

Prepare a SWOT analysis for this competitor. What according to the courier are their strengths. weaknesses, threats, and/or opportunities? Consider their market share, sales, product, etc.

3. Predict their sales and profits for the ending year of the simulation.

4. Indicate the performance measures this team (the team you are analyzing) should use to assess themselves (Cumulative profit, market share, ROA, ROE, ROS, Asset Turnover, Stock price).

Attachment:- Competitor Analysis.rar

Verified Expert

The work is about CAPSIM 1-7 competitors analysis where a hypothetical company Andrews will be identified as the main competitor. An analysis of Andrews is conducted where the strategy it applies to its consumers is identified. The type of consumers the company targets is also identified. A swot analysis is also conducted where the opportunities and challenges it faces are identified. The profits and sales that the company will have are also estimated. The work is presented in a word document.

Reference no: EM132814079

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