Reference no: EM13722504
1. The reservation prices of three classes of demanders of Cable Channels Lifetime, Disney, and ESPN are given below:
Class Lifetime Disney ESPN Bundle
30 Year Old Males $8 $3 $22
30 Year Old Females $18 $8 $13
3 to 7 year olds $3 $20 $5
It cost $6 to produce and distribute each Channel. The cable company can sell each separately; sell them as a bundle, or both.
a. What bundling pricing strategy would you recommend?
b. How much more profitable is the best strategy compared to the next best?
2. There are two types of people who frequent Roosevelt's: Over 21 Students(S) and Over 21 Student Wannabees (W). Each Student has a demand for beverages of P = 8 - QS, where QSis the quantity of beverages demanded if the price of a beverage is P. Each Wannabee has a demand for beverages of P = 8 - 2QW where QWis the quantity of beverages demanded if the price of a beverage is P. The marginal cost of serving a beverage is a constant $2. For simplicity, assume there is one demander of each type. Roosevelt's must (by law) charge all customers the same admission charge and the same per beverage charge. Beverages do not have to be sold in integer amounts, and prices do not have to be in integer amounts.
Option 1. Use just a beverage charge per beverage ordered or
Option 2. Use an admission charge (a fee to enter the establishment) and a beverage charge per beverage ordered
a. Under option 1, what is the profit- maximizing price per beverage?
b. Under option 2, what is the profit- maximizing two- part tariff?
c. What is Roosevelt's profit under Roosevelt's best choice?
3. Suppose the payoff matrix for pricing cloud products by Microsoft and Amazon are given below:
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Amazon
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Lower Price
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Same Price
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Higher Price
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Lower Price
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-2,-2
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6, 0
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8, -4
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Microsoft
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Same Price
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0, 6
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3, 3
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5,-3
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Higher Price
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-4, 8
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-3, 5
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11, 11
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