User Account

All Pages

What is the product/service offering by your company

Assignment Help Marketing Management
Reference no: EM133485857

Assignment

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.

Include the sections below in your marketing plan.

1. Introduction: Include a brief introduction of the company.

2. Competitive Analysis: Who are your company's competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company's competitors.

3. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.

4. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?

5. Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?

6. Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?

7. Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.

8. Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.

Reference no: EM133485857

Questions Cloud

Create awareness of new product line to new : Create awareness of new product line to new, prospective clients. Incorporate digital marketing - Identify the best distribution model for selling to customers
Why do good requirements go bad : Why do good requirements go bad? What can be done to prevent things from going bad?
Why do good requirements go bad : Who consumes requirements? - Getting security requirements implemented. - Why do good requirements go bad?Answer the questions with an APA-formatted paper
Which speak different languages-exhibit different customs : An African republic is divided and fragmented into many tribes which speak different languages and exhibit different customs and practices.
What is the product/service offering by your company : What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?
Why should investors be attracted to filecoin : What are the pros and cons of Filecoin conducting a fundraising through an ICO and Why should investors be attracted to Filecoin
Should ride share drivers be classified as employees : In your opinion, should ride share drivers (people who drive for companies like Uber or Lyft) be classified as employees or independent contractors?
Draft a response detailing the pros and cons of opening : Draft a response detailing the pros and cons of opening such a department within a medical setting that will prepare the CEO for an upcoming meeting
Describe the main points discussed in the seminar : IT 133 University of Phoenix reate a summary document. Seminar slides should not be copied - Describe the main points discussed in the Seminar

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd