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What is the product will redefine or introduce as new

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During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:

Question 1: Provide an overall summary of the company and the product/service offerings.

Question 2: What is the product or service you will redefine or introduce as new?

Question 3: Why is it a good time for the company to explore this opportunity now?

Question 4: What are the short term and long term goals?

Reference no: EM132888529

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